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    I’m preparing a scholarly paper that explores a consumer-behavior question situated at the intersection of management and marketing. The study will be designed as a mixed-methods project, so I need support that comfortably moves between statistical analysis and qualitative interpretation. All primary evidence will come from existing databases and peer-reviewed publications; no field surveys or interviews are planned at this stage. Your role is to help me locate the most relevant datasets and literature, craft a rigorous methodology that blends quantitative and thematic techniques, run the analyses, and co-write the article up to journal-submission standard. Deliverables • Curated reference list and annotated dataset sources • Clearly articulated mixed-methods design (sa...

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