Business Management Course - Study Skills Report and Presentation (Ethical consumerism)

1. Written Report Write an analytical business report on what ethical consumerism means for businesses. Choose a company and explain and analyse how they operate ethically. This must take into account the ethics and values of the company you choose to focus on. The report must be written in business report format and include the following sections: • An executive summary which gives a brief overview of the argument in your report including key findings and conclusions. • A contents page which lists the sections and the page numbers. • An introduction which gives an overview of the structure of your report. • A brief overview and analysis of ethical consumerism, identifying the examples of some of the products which fall into the ethical category. You must include a definition of ethical consumerism and arguments as to why it is a good strategy for businesses to adopt. • A detailed review of one company claiming to operate ethically. Provide evidence as to how ethical the chosen company is linking this with their ethics and values. • The results of a short opinion survey on what influences consumer buying behaviour, carried out by you from a small sample of 10-15 students at GSM London. You need to conduct primary research for this section. • A conclusion which includes critical evaluation of ethical consumerism based on the evidence that you have gathered both from your primary and secondary research, focusing on the company you have chosen for detailed review. • Recommendations as to what your chosen company should do to improve their performance in relation to ethical consumerism. • You must include a references list after the main body of the report. Remember to use Harvard referencing where appropriate. • A copy of your opinion survey should be included in an appendix. 2. Oral presentation (20%) The Topic Present the company you have chosen to analyse in your Business Report. Your presentation should include some analysis of whether the company’s decision to be more ethical is proving to be a success amongst consumers or not, providing examples of why that is the case. Do not just provide a descriptive account of the company’s ethical strategy. It is NOT necessary to include a detailed description of ethical consumerism in the presentation. The assessment criteria will be discussed with the classes in detail but are based upon: • Content and Question and Answer, including analysis and research • Language Use, including vocabulary and grammar • Delivery, including use of voice and eye contact • Organisation and Visual Aids, including use of PowerPoint