I am an experienced brand consultant, who has already worked with several big brands in Indonesia, Astra Life Insurance, Mustika Ratu, and Alfamart (the second largest minimarket chain in Indonesia). I am also currently doing my master in Strategic Product Design in TU Delft, The Netherlands.
How I would tackle a branding project
1. Do internal analysis (in this case usually is a client interview)
2. Do external analysis (which will likely comprise of a desktop research, and a simple qualitative user interview, if needed)
3. Develop a Brand Recommendations (Brand Positioning, Brand Personality, Brand Essence)
4. Develop the visual design based on the brand recommendations:
-2 alternatives of logo with 2 times of revisions allowed
- 1 Business Card OR 1 Letterhear (master design)
final file will be in AI/Pdf & JPG