Anatomy of inc.com article writing style

A style guideline needs to be created based on deep analysis of at least the 3 most common type of articles at Inc.com. This guideline will identify and explain technical and expression elements that should be taken into account for any content to be considered for this magazine's articles. The guideline should be clear and concise on the rules the main body's copy should comply to and provide rich examples to illustrate whatever is under analysis. Some technical elements to consider (not exhaustive) are: structure, length, wording, grammar, among others. Some expression elements to consider (not exhaustive) are: copy style, tone, voice, etc. Deliverable: Structured document (10 page maximum) outlying the manual in print, editable format (such as PPT). Embellishment of the manual is not needed, only quality content analysis and explanation is essential at this point. The document should be comprehensive and actionable by any copywriter to successfully write body copy for Inc.com. Note: We are not related to Inc Magazine in any way. We are just inspired by them. Note: Only bidders from the US, Canada or UK.