Hi Jessica,
Thanks for a detailed and inspiring brief -- this sounds like a really exciting project and I'd love to help you present your business online in the best way possible.
I really like your Pinterest board and I understand what you're aiming for: elegant typography, clean and minimal layouts, natural patterns and textures. It would go great with your brand values and vocabulary, and we would work together on creating something unique and different, setting you apart from your competition through custom illustrations, icons and patterns.
As for the backend, Wordpress would be a great choice for you. It would allow you to easily add news, blog posts and landing pages with complex, exciting layouts, galleries and videos, all using a simple back-end interface. You wouldn't need some robust and over-complicated e-commerce solution since you won't have hundreds of products at the time. I could create a custom, modern, responsive Wordpress theme for you that would look great on all types of devices, from smartphones to huge desktop monitors. Of course, you would get a completely original design, tailored and customized to your needs.
You can see some of my work in my portfolio section and on my website www.tildedagger.com.
I'd like to talk more about this project, but the length of Freelancer.com proposals is limited, so if you're interested or if you have any questions just let me know -- I'm really looking forward to hearing from you!
Best,
Djordje