To give you an idea of what to expect from a logo project like this, below is an overview of the process. Since every project is unique, the approach may differ, but will always include the following components:
Research: Once you commit to working with me, I’ll ask you a few more specific questions. The info you provide will help me better determine your needs and ensure we’re on the same page. Additional research may be required to learn about your industry, competitors, etc.
Creating: With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. This is an important step, as well as the most time consuming. The aim here is to come up with as many quality designs as possible in the time frame your project allows.
Refining: Now comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts and colour schemes.
Presentation: Your logo(s) will be presented to you in mock-up form (ex: on a business card, signage, etc.) This will give you a better sense of what the icons will look like in real life application, or as part of a cohesive brand. Included with these previews, will be an analysis of the icons.
Revisions: Upon your feedback, any necessary changes to the presented logo will be addressed (i.e. colour, type, graphic modification).