Consumer-based, strategic marketing executive that is experienced in media strategy, buying and planning, national retail client and ad agency relationships and media negotiations (traditional media). We also are experts in e-commerce, affinity/members card strategy and brand building, digital marketing, direct marketing, promotional strategies and consumer engagement (both traditional and digital sides).
In the next ten (10) years, or sooner, there will be a need to consolidate the two distinct groups of consumers in regard to digital (millennial) and traditional media and its core audience (baby boomers), who have the majority of expendable income and still clip coupons and read the daily newspaper in its printed form (in most cases). As media usage and technology changes, baby boomers and traditional media is being replaced by the new millennium, digital, real-time, non-brand-loyal consumer.
Our groups are committed to consolidating these two markets and finding "long-term", turnkey analytics and metrics measurements for remarketing, consumer insights and other key findings that make this scenario (and its production and creative applications) a seamless, condensed and mutually beneficial experience for both consumers and the client(s).
We feel that strategic marketing, consolidated and real-time data groups, discounted offers and real-time solutions will be the most significant contributions into creating a solution for this entire scenario possible in the near future.