Hi, I am currently working for a marketing engagement company as a Paid Search Analyst. I main job is manage Google and Bing Adwords, set up the strategies, do keyword optimizations, budget control, Keyword bidding strategy development, etc for our clients. Our clients includes Domino's, Rent A center, LA fitness... etc, so I has strong experiences about Paid Per Click (PPC). Please let me know more detail about your goals, strategies, and maybe more about your industry let I can make a campaign structure for you. Thank you.