The owner of a small stationery store has a range of marketing strategies available to increase sales and gain the advantage over competitors. Although different types of businesses use different strategies, several basic customer-focused marketing strategies work well in retail situations.
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Offer Different Incentives
One type of strategy to consider is providing discounts and incentives outside of normal daily or weekly sales offerings. These might include a surprise one-hour, deep-discount event each month, or temporary free or low-cost sample stationery packages. In addition, consider providing discounts, cash back or other incentives as part of a loyalty program for customers who repeatedly buy products, or a referral program for customers who regularly refer others to your business.
Target Marketing Efforts
Another strategy for selling stationery products is targeting, or retargeting, your marketing efforts. For example, if you've been focusing only on individuals, target businesses that regularly use stationery products, such as florists, bakeries and caterers, bridal and wedding-related shops, party supply stores, and hotels. In addition, target events where individuals and businesses interested in buying stationery products gather, such as state stationery shows, The National Stationery Show or gift and bridal shows.