automation of blog post data from xls file to Wordpress post with predefined formatting

I receive data in the form of website form submissions that I can download in an xls (excel) format. I wish to use each batch of these submissions as a series of quotes on my blog. Your job is to automate the formatting of the blog post from the file and bold, hyperlink, format the way the end result posts will look. My blog is a wordpress blog. an example of a post of this sort which I manually had to put together (and it's not perfect) is at [login to view URL] i want future posts of this sort to be automated and pleasing to the reader! ## Deliverables [login to view URL] requirements notice: As originally posted, this bid request does not have complete details. Should a dispute arise and this project go into arbitration "as is", the contract's vagueness might cause it to be interpreted against you, even though you were acting in good-faith. So for your protection, if you are interested in this project, please work-out and document the requirements onsite. * * *This broadcast message was sent to all bidders on Thursday Oct 7, 2010 2:11:37 PM: To best explain what I'm looking for, take a look at this video, which I just found: [login to view URL] Essentially, people upload their photo and comment or tip which are then complied and made into a nicely formatted blog post... which would include the original big plus spare me the exercise of exporting the XLS form the web form to begin with. I will then choose a final bidder for the project. Thanks!