Business improvement

An improvement for the [login to view URL] is required 1. Reduce advertising cost per client. Currently it is paid for ads in [login to view URL] and google.com. It should be found for which keywords should be paid and for which is not. The optimal cost for the keywords should also be found. The new ads for both [login to view URL] and [login to view URL] 2. It is also interested in obtaining more clients. It could be changes in website text, design (just suggestions), the new places where the ads could be placed to attract more customers and ets. 3. Obtaining a higher rank in main search engine(s). 4. Any suggestions welcome. Each part will be paid separately. Previous examples of successful jobs should be shown. Only American native speakers please. budget could be higher.