Looking for someone who is skilled and knowledgeable with split testing. I want you to take a look at a current product page and make recommendations on what can be improved AND why. This is urgent and will need to be completed within 24 hours.
The job will be broken down into 2 phases.
Phase 1:
Easy changes, requiring simple changes such as colour, call to action, image sizes etc, basically making superficial changes
Phase 2:
This is where it gets more serious. If you have recommendations regarding changes that requires a lot of coding work.
For this project, given the time frame, I prefer to focus on part 1.
The important thing here is to show your knowledge of split testing, and commerce conversion optimisation. For example, you want me to change call to action button to Red, why? Do you have proof, or examples?