Develop a Corporate Identity

Tetrapak designs for a juice brand targeting the 2 to 12 year range – this would be a low cost product (target price USD0.06). Packing is 125ml tetrapak The product branding is ELE JUS to feature an elephant. The characters would have a ‘Nintendo’ like look and feel. Key stakeholders in the project have expressed a preference towards elephants as the chosen characters expressing their view that the elephant is a universal character loved by kids everywhere. The colour of the elephant should differ by flavour and possibily personality of the character too. Initial plan is for two flavours (orange and mixed) moving to apple and strawberry/banana in a later phase. Initial markets are in Africa: East (South Sudan), North (Libya), West (Ghana) and South (Zambia) The packing dimensions are 85mm x 50mm x 32 mm, so we don’t have much space to play with so any design work has to be simple. The front and back are identical except for one side is English and the other Arabic, but the Arabic side will have a straw thru the middle The top typically carries the production date, Best before etc. and typically one side will have nutritional facts and ingredients whilst the other some promotion or benefits. One of the differentiators from these low cost products is while our price point is about 6 cents per piece the design and look will be “modern” versus the two cartoon images which are a little “old skool”. Suntop is very plain. But to try and piggy bag the category leader we would like to see one of the concepts that is in the same orange and yellow colour (as core colours, other colours allowed) as Suntop We will initially only be looking at two flavours – Orange and Mixed Fruits and can only ever see this going to a max 4 flavours but that is light years away (or feels that way) Next steps 1) We need to finalise the Orange (artwork 5 and 6) and Cocktail tetrapak design. For the cocktail we need to simplify the fruits to reflect what is actually in the juice so will send you the product details shortly 2) We need to place the barcode, ingredients and other product information so will send you all the details that are required on the packing 3) We need to produce a tray design (max 5 colours) for Orange and cocktail (will send you dimensions for the casing) 5) Need to develop some different format posters (A5 portrait and landscape / banner (90cm by 210cm height) 6) 4 to 5 page website with information on About Us, product features, contact us etc) Can you please give me a timeline on how long it will take you to do the above please