answer some questions about marketing and brand management

there are 6 questions

one of them is :

"One of the consulting firms that provides brand valuations deliberately excludes the underlying product from its valuation. That is, it considers only intangibles such as consumers’ views of the brand. Discuss the advantages and disadvantages of this approach (intangible view) to brand management and valuation. Use a brand of your choice as an example if you wish"

Habilidades: Marketing, Redacción de investigaciones

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Información del empleador:
( 2 comentarios ) Malvern East, Australia

Nº del proyecto: #6706039

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