Discussion

The following link is a report on which brands actully grew in the fisrt months of the pandemic, and which saw major losses. Take a look at the infographics and speculate/ analyze (or even do further research on) one or more of these brands and their price, place (channel), and product strategy. Did this brand change something in regard to these strategies? Was there something particular about their price, product or place strategy that made them very resilient to the commercial effects of the pandemice? Was it a lack of flexibility that led to their declining sales or was it factors beyond their control? You may note in these infographics that success or failure over those few months wass not entirely related to industry. There are directly competiting brands in the same or closely related category with opposite COVID trajectories. [login to view URL]