Please bid accordingly.
The project would be as follows:
A business development plan to enhance customer experience: An integrated case study of Traders Hotel Kuala Lumpur.
Market (trend, growth and outlook)
Marketing (STP and 4Ps)
Operation (business process/value chain)
Please ensure that the factors elaborated in the business review and data analysis are from the current industry's and organisation's perspective/practices. Any recommendations/plans are to be presented and discussed only in chapter 5 i.e. business plan. All the information what model to use for critical analysis and what framework to use will be given by me.