Design a Website Mockup for charity working to help children

Dear Freelance designers, We are a child-focused charity looking for a designer to work on a redesign for our main website. This project is for a homepage mockup only, but may lead to a larger design project. Please note - we are looking for original design, not customised templates. Audience: Target audience 25-45 years of age from Australia, approximately 65% are women and 35% are men - They want to make the world a better place - They want to be convinced of the need for help - They want to be reassured that their donation will really make a difference - They want proof that donations are being used effectively to benefit children - They are concerned about Education, Water & Sanitation, Child Protection Look & Feel - Clean and uncluttered designs - Heading fonts with a bit of flair / fun - Stylish large san-serif for body copy - Large buttons and call to action areas - Design that looks warm and playful (but not childish) - Vivid, bright colours (making strong use of one or more of ChildFund’s primary or secondary colours). Colours will also have to adhere to accessibility guidelines. Primary and secondary colours guidelines can be found here: [login to view URL] Pantone 348 (primary colour) Pantone 376 Pantone 389 Pantone 143 Pantone 299U - We like the use of our brand colours in: [login to view URL] Wireframe can be seen here: [login to view URL] Note: if you have an idea of how it could be structured differently for better impact we welcome your creativity. If you decide to go with your own layout please make sure Child Sponsorship is given priority. Logo and branding guidelines: - Logo standard: [login to view URL] - Logo white: [login to view URL] - Full branding guidelines can be found here: [login to view URL] - You can use photos from ([login to view URL]) (you are not allowed to use photos for any other purpose that for this contest) Sites we like: [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] Your submission should include: - A mockup of the homepage for desktop - A mockup of the homepage for mobile - Short explanation of your approach to the brief. - Include a link to a particular sample of their portfolio in your bid otherwise you will not be considered We will select a few freelancers for this project and we are looking for freelancers that can provide mockups where: - Design is sophisticated and inspiring - Design follows the brief above - Design can be implemented using a PHP based content management system like Drupal - Design follows branding guidelines You must ensure that your bid includes a link to an item in your portfolio that you feel represents well what we are looking for. If you do not include a link we will understand that you did not read the brief properly and will not be considered. You can use images from our Facebook page but only for the purpose of this design. You can’t use those images for other purposes: [login to view URL] Look forward to your bids and checking your portfolios. If we are happy we your design we could potentially hire you to develop all the assets for the developer. In that case you will need to provide layered PSD files for all assets as well as a design guide for the developer. Good luck