Hi,
I'm Matt, a Campaign Analyst for a digital marketing agency in London and a holder of a first class degree in Mathematics from a world top 20 university.
I work on some very prestigious social media marketing campaigns for some multi-billion pound start-up companies on all platforms including Facebook, Instagram, Twitter, Google AdWords and various app networks.
I've previously managed all of Deliveroo's social media marketing for the whole of Scotland, Ireland, and the North East and South West of England, as well as an entire global social media campaign for a photo printing app. The majority of campaigns I have experience with have a total budget of over £1m per year.
I consider myself to have a very broad knowledge of social media marketing, with responsibilities ranging from creating the ad content to tracking the performance of these ads, organising and analysing the data and making optimisation decisions from this. I also have a good deal of experience in Google AdWords campaigns, from optimising between landing pages to daily optimisation of keyword targeting.
I prefer this more 'data-driven' optimisation approach to digital marketing because although sometimes the audience to target or ad to use may seem obvious, at the end of the day we're dealing with human behaviour which is completely unpredictable. By putting our hunches aside and going only with what the data is telling us we can ensure the best results. An example is with a betting website I run a PPC campaign for. The landing pages or banner ads that I consider to be by far the ugliest aesthetically always seem to attract the customers who spend the most money. I can't explain it logically, but it works!
In addition to the optimisations I make on a daily basis I also write weekly client updates, outlining the performance of their campaigns and the next steps I plan to take. I'll be happy to write reports on your campaigns as often as you like.
It would be great to hear back with further details of the job. I'm happy to take any tests you have for me or jump on a call!
Thanks so much for your time reading this! Have a great Christmas if I don't hear from you!
Matt