Get Traffic to my Website

We're a mortgage brokerage in Canada. What are the top three value of your business? Competitive costs for bank alternative financing and second mortgages. No one is turned away unlike most of other mortgage brokerages, we offer other financial solutions where mortgages may not provide. Client centric solutions Who do you want to see your ad? 25 to 70 yrs old homeowners. Prefer to exclude anyone looking to purchase a home Where do you want your ad to be located? (right hand column or in the news feed?, mobile or desktop users? All of them. I'm a firm supporter of A/B testing. What traffic techniques do you currently use to drive traffic to your website? Used google in the past. Was too expensive as a first step. We need to use cheaper platforms like FB, youtube, bing first then apply remarketing techniques to get them back on google adwords after. What are the primary reasons for your company to use social media? More cost effective way to get to the clients earlier at a more reasonable cost What are your goals for Facebook Advertisement? Acquire clients earlier in the sale funnel process. What is your monthly budget for Facebook Ads? Will vary. Likely $500 to 1000 at the beginning . Do you have landing pages for Facebook Ads? I like to send ads to Landing pages directly youtube explainer vids then landing pages Pay per call to be eventually setup for leads coming from remarketing Do you have any daily, weekly or monthly goals you want to achieve with Facebook Ads? Daily - Large changes to be monitored Weekly - KPI’s being measured and progressing in the right direction. Split test being monitored and prepare for new ads as needed. Monthly - each month should be a cost reduction from the previous for the key KPI’s, including CPC, CPA Will you provide banners or images required for Facebook Ads? Yes, will hire designers to provide to you What are the Facebook “interests” relevant to your business? Mortgages for (Poor credit, self employed , bank turn down, ), Money, finance, mortgage, foreclosures, power of sale, real estate, interest rates, divorce, job loss, refinance, second mortgages, debt consolidation, debt reduction, debt relief, credit cards, collection calls, real estate lawyer, high interest mortgage What is the goal of your business and what your business exactly do? Help connect consumers to the ideal mortgage solutions. We offer mortgages via banks(prime business) and alternative mortgages via second mortgages, Who are your competitors? (include the URL of their websites.) [login to view URL], [login to view URL], [login to view URL], [login to view URL] [login to view URL] These are large brokerages that operate in this area. Is there something that you feel we should know before we get started? Being in one of the competitive areas for PPC, we need help to get better than industry averages for CPC and CPA. Acquisition is defined as a getting a potential lead on the phone for confirmation after they submitted their info into the landing pages. Some keyword cost more than $ 50 to 60 in our area, meanwhile we need to find ways to get cheaper leads via social media platforms and only use google when necessary ie, remarketing after we have FB pixels. We will start the campaign off with FB ads then progress to other media platforms as appropriate. Questions to the freelancer What industry cutting edge tools will you be using to optimize our account in areas of spying on competition, tracking and other tools ? WIll I receive reports on the results from the tools? What’s the top three things you learned from other campaign optimizations that will help us ?