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Hi,
I have attached some case studies to give you an idea about performance improvement I have shown to other businesses.
I am a Google and Bing Certified professional with 4+ years of experience managing Paid Marketing campaigns on Google, Bing, Amazon, Linkedin, Twitter and Facebook. Having worked on various of campaigns, I use both strategic and tactical perspective to handle complex situations and enhance business acquisition for my clients. My focus areas are Conversion Rate and CPA. It has become a habit now where I have constantly helping clients improve the return through different optimization techniques.
My work includes but is not limited to -
• Audit the current accounts (where applicable)
• Right keyword selection with appropriate match types
• Use of negative keywords to keep away waste traffic
• Managing every day activities and keep an eye on KPI to ensure no penny goes waste
• Use of Google Analytics to keep a track on goals.
• Use A/B testing for landing pages, ad copies.
• Use Google guidelines for optimizing quality scores, CPC, CTR.
• Weekly reports with comparison data
This is just an overview of my skills, you can check my Upwork profile and work history to get a better idea about the quality I offer. I am available for an interview over a call or Skype too.
Best,