For many growing businesses, success means lowering the cost to acquire a new customer. Luckily, inbound marketing gave us a playbook for that. But for businesses to succeed today, there's more work to be done. To remain profitable and competitive, businesses also need to focus on another key metric: LTV -- or lifetime value.
LTV refers to the amount of money your customer will spend with you over the course of their lifetime. To succeed in increasing this number, we need to change the way we think about the customer experience. Rather than focusing on the customer as the end outcome, we need to center the entire experience around the them.
In organizations where process comes before people, this shift often requires a thoughtful push for change. So to help you foster better relationships with delighted customers, we put together this collection of templates -- buyer persona templates,