En curso

sponsorship and marketing proposal

i want to have a marketing proposal for sponsors

will show how important to be part of the film festival

sponsor package

and show them the stats for visitors from last year and the potential for this year

7 key sections of your sponsorship proposal

1 – Sponsorship Opportunity

The sponsorship opportunity is an executive summary or synopsis if you like, focusing on the benefits and outcomes for the sponsor.

Limited to a few paragraphs and the liberal use of bullet points, senior managers should be able to read this section of your sponsorship proposal and come away with a good idea what you do, who you are and what’s in it for them.

2 – Marketing Objectives

Next outline the marketing objectives as discussed with and agreed by the sponsor. For example:

“As discussed, the marketing objectives for the sponsorship program are:

Increase gross sales by 5% in the eastern district directly related to vouchers distributed at events

Implement a social media strategy and develop a Facebook fan base of 5000 by the end of the financial year

Encourage distributors to stock the latest range of products

Etc…”

3 – Measures of Success

Document the quantitative and qualitative metrics you will use to measure the success of the sponsorship program, as discussed with and agreed to by the sponsor. For example:

“The measures will include:

analysis of direct sales figures and how they correlate with the objectives

Exit surveys of event attendees to ascertain brand awareness

Noticeable shift to positive feedback on social media channels

Etc…”

4 – Value to the Sponsor

One of the most important sections of the proposal is detailing the value to the sponsor. This is the sell, the “what’s in it for me”.

Through good management and thorough research you already have this information straight from the sponsor. You’ve discussed it and agreed on the details previously, so it’s a matter of stating the facts.

“The value to ‘the sponsor’ will include:

Measurable increase in the profitability of the eastern district, directly attributed to the sponsorship program and implementation of the unique marketing initiatives

Stronger relationship with fans which leads to higher conversion rates and repeat sales

Additional sales which will allow you to invest more funds into research and development of new products

Etc…”

5 – Unique Marketing Initiatives

Looking back through our information, propose a number of unique marketing initiatives designed to meet the sponsors objectives, can be measured and provide the required value.

Include information regarding the target audience that’s relevant to the sponsor:

Total audience numbers

Demographics – statistical view of the target audience, including age, gender, income, schooling, occupation etc.

Psychographics – attributes relating to personality, values, attitudes, interests and lifestyle etc.

Detail a number of options that incorporate the unique marketing initiatives and fit with the sponsor’s expected return on investment.

You could provide an option below the estimated budget, one right on budget and one over. You may find the sponsors will go for the higher option if the perceived value is there.

6 – Terms and Conditions

In the terms and conditions section of the sponsorship proposal include:

The cost per sponsorship option as detailed

Your payment terms. If the proposal last a year then I like 65% up front, 30% after 2 months and 20% before the film festival months

Details of any insurance you hold. You’ll need public liability insurance (another cost you need to be aware of)

Any other conditions or special features the sponsor should be aware of

Habilidades: Diseño, Estudios de mercado, Marketing, Marketing Strategy

Ver más: marketing proposal promote products, write internet marketing proposal, search engine marketing proposal, sponsorship proposal template doc, sponsorship proposal pdf, sponsorship proposal letter, event sponsorship proposal template free, sponsorship proposal sample, sponsorship proposal ppt, corporate sponsorship proposal template, sponsorship proposal template free, product marketing proposal pdf, bluetooth proximity marketing proposal pdf, free internet marketing proposal, marketing proposal market product, sms gateway proposal features, marketing proposal examples, sponsorship marketing job recruiters toronto 2009, free product marketing proposal sample, tele marketing proposal

Información del empleador:
( 101 comentarios ) Perth, Australia

Nº del proyecto: #17795377

Adjudicado a:

assignmentstore

Hey, I have gone through the project description and I can handle your task very well. You can check my profile, I am an experienced freelancer with more than 300 positive reviews from my clients living across the g Más

$111 AUD en 10 días
(201 comentarios)
7.4

9 freelancers están ofertando el promedio de $138 para este trabajo

palinco2003

Hello, I am an expert in grant writing, business plan and proposal applications. I have used my professional writings to aid my clients in raising the required fund for their businesses, projects and programs. I hav Más

$111 AUD en 3 días
(58 comentarios)
5.7
alicejax

Hey, I can help you in writing a marketing proposal. I have done my masters in marketing from the University of Toronto.I have been doing this work for last 5 years. I can handle your project very well and will delive Más

$150 AUD en 10 días
(6 comentarios)
3.8
Devizz

"Hi, Leveraging on my expertise and experience, I will give present to you a truly complete proposal which will cover the scope of the work, the reason why you are the best person for the work and I would also incorp Más

$100 AUD en 3 días
(1 comentario)
3.1
DillonXander

"Hello, Proposals can be very intimidating if you don’t have the right vocabulary and grammatical skills required to put your ideas and plan into words. The development of a bid and proposal is crucial in convincing t Más

$300 AUD en 5 días
(1 comentario)
1.4
cooolwriter

Hi there, I am recent graduate from London; previously I have done various marketing and research projects. I feel myself comfortable to do your work in good quality with revisions as per demand. I have done my inte Más

$100 AUD en 0 días
(1 comentario)
0.7
fatimaalsomali96

As an individual that works in brand management i'm very skilled in marketing setting up marketing proposals and strategies throughly and on a timely basis.

$111 AUD en 5 días
(0 comentarios)
0.0
coreybreingan

I have the exact skills and experience you need! I work for the Air Force and designed sponorship packets for three air shows earning over $480,000 in sponsorship. I’d be happy to talk to you further Relevant Skills Más

$111 AUD en 10 días
(0 comentarios)
0.0
davidbennett91

I am an experienced marketing and communications specialist with a strong background in sponsorship. I have a history of assisting clients deliver attractive sponsorship collateral, including engaging prospectus docume Más

$144 AUD en 5 días
(0 comentarios)
0.0