Ionut A.

Solid expertise in Brand Management, Trade Marketing, Retail Communications, marketing Strategy and Marketing Department Set-up acquired during 10 years career in multinational FMCG Company combined with 5 years of more entrepreneurial business experiences. Worked for Tobacco, Food industry (edible oil and bakery), Spices/Seasoning and Pharma/Dietary Supplements. Passionate for results and ensuring speed to market in the projects delivered: new launches, best national consumer promotions, innovations in product/concept, TTL communication campaigns, market entry. Creative and innovative thinker, develops structured growth strategies that are pragmatic, commercially and consumer oriented. Specialties: Consumer market analysis, market profitability, opportunities definition, distribution channels selection, strategy development, brand development, launch strategy and implementation guidance product and packaging, retail communications, trade marketing, and marketing department set-up.