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Write FRESH Content for the Website (Fabrics and Bed Linen)
“Michelle is absolutely a true professional. Without a doubt. She is a great to work with. She not only writes, she does research, spends time in understanding . Very pleasantly surprised by the quality of the work and I just love the texts she has written for us. She really understood what is required and delivered outstanding articles for us! I highly recommend her if you are looking for a professional writer who is not just counting words for SEO purposes but also is able to write a text which you can be proud of!”Soile 9 months ago
Looking writers for Female fashion Magazine online
“Michelle did an amazing job with our requested article. I’m definitely working with her again and would recommend her for quality content !”Gaienamae 11 months ago
Account DirectorMay 2014 - Feb 2016 (1 year)
The Exchange Lab is a marketing intelligence and programmatic media trading company whose core proposition is empowering customers through applied advertising science. As Account Director at The Exchange Lab, I worked with data to recommend optimization strategies for Direct Response online ad campaigns. I was responsible for a $2.5million (annual) territory, identifying and closing deals with media agencies and brands directly. Kept up-to-date on technology/DSP/product trends.
Account ManagerDec 2013 - May 2014 (5 months)
The Exchange Lab is a marketing intelligence and programmatic media trading company whose core proposition is empowering customers through applied advertising science. As Account Manager at The Exchange Lab, I oversaw the setup, activation, and execution of multi-platform programmatic campaigns for a diverse group of clients. I worked closely with sales execs as well as operations, to build long-term relationships with clients across North America.
Account ManagerJul 2011 - Aug 2013 (2 years)
St. Joseph Media is Canada's third-largest publisher of consumer magazines, ranging from fashion, beauty, weddings, lifestyle, food, decor and urban essentials. As Account Manager at St. Joseph Media, I managed relationships with C-level executives, selling integrated print and digital solutions. I acted as a liaison between client and production teams, managing projects from start to finish, ensuring design and editorial requirements were met within deadlines.
PublicistApr 2008 - Jun 2010 (2 years)
RTR Media produces inventive and entertaining television and digital content for the international marketplace. As a Publicist for RTR Media, I focused heavily on writing press releases and branded content. I worked collaboratively with senior network execs, broadcasters, and web developers to ensure consistent brand messaging, and pitched story ideas to secure local and national media coverage.
Sales & Marketing AssistantMay 2006 - Apr 2008 (1 year)
Parlay develops and licenses industry leading software products to attract, engage, and entertain your online customers and social communities. As Marketing Assistant at Parlay, I developed and maintained knowledge of product lines and specifications, and researched industry trends, competitors, and customer demographics. I also maintained sales tools such as the sales funnel, PowerPoint presentations, and collateral materials.
Honors Bachelor of Commerce2002 - 2006 (4 years)
US English Level 1100%
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