I'm a media buyer expert. I've been working with social ads (Facebook) and PPC (Google Ads) for more than five years, attending many companies in Brazil, from local businesses to e-commerce.
I have worked at an international e-commerce company in Portugal, the USA, and Spain.
Here is my service scope.
Ad Account Audit
✅ Service Description: Transform your ad accounts with our thorough evaluation, pinpointing key improvement areas, inefficiencies, and untapped opportunities.
✅ Deliverables: Receive a detailed, insightful audit report with actionable recommendations tailored to boost your ad performance.
✅ Key Focus Areas: Dive deep into account structure, targeting precision, ad copy resonance, creative impact, budget efficacy, and historical results analysis.
Campaign Optimization
✅ Service Description: Elevate your ad campaigns with our continuous, data-driven optimization aimed at maximizing performance and ROI.
✅ Deliverables: Get regular, insightful performance breakdowns, high-performing ad copies, and refined targeting strategies.
✅ Key Activities: Engage in effective A/B testing, strategic bid adjustments, audience tuning, and dynamic creative rotation.
Data Analysis and Reporting
✅ Service Description: Unlock the power of your campaign data with our deep analytical approach, shaping your future strategies with precision.
✅ Deliverables: Tailor-made reports featuring essential metrics, trend analyses, and insightful performance evaluations.
✅ Tools Used: Utilizing cutting-edge tools like Google Analytics, Meta Business Suite, and other vital data platforms.
Strategic Planning
✅ Service Description: Craft a robust advertising strategy grounded in your unique goals and insightful market research.
✅ Deliverables: A strategic blueprint detailing campaign objectives, target audience profiles, budgeting plans, and channel tactics.
✅ Approach: Merging campaign tactics with business aims, competitive landscape analysis, and market trend insights.
Looker Studio Dashboard Creation
✅ Service Description: Create custom, real-time dashboards in Looker Studio for intuitive campaign tracking and analytics.
✅ Deliverables: Interactive, bespoke dashboards integrating seamlessly with Google Ads, Meta Ads, and other data sources for a holistic performance view.
✅ Features: Designed for optimal user experience with comprehensive integration capabilities.
Additional Notes:
▶️ Collaborative Approach: I pride myself on working with clients, ensuring strategies perfectly align with their unique business objectives.
▶️ Transparency and Communication: Expect consistent updates and open communication channels, fostering a dynamic environment for feedback and strategic adjustments.
▶️ Flexibility: Ability to adapt to changing market conditions and client needs.
▶️ Exclusion of Design Work: Clearly state that creative and design tasks are not included, but I can collaborate with creative teams or recommend designers if needed.