Marketgin analysis McDonald´s 1800 words in form of a Report
$30-250 USD
Pagado a la entrega
Rationale:
We see hundreds of advertisements daily without giving them a second thought. Why are they there, who are they targeted toward, and why do companies think they will be effective in enticing us to buy their product/service? This assignment asks you to dissect the typical advert and study its innards. In doing so you will become aware of key marketing elements such as targeting, segmentation and positioning and begin to get a feel for the entire flow of the marketing process.
Situation:
Much like a Secret Shopper, you have been employed by (firm of your choice) to make sure the final result of their marketing activity –the advertisement itself- makes good business sense and is in line with the overall marketing plan of the firm.
Your task
Choose any NON-VIDEO advertisement for any product or service that has caught your attention. By pinpointing small details within the ad, closely analyzing this final “promotional tool” and by doing additional research, write a report specifying what you believe may have been the certain specifics in the initial marketing plan for this campaign. It is called a ‘Sherlock Holmes Report’ since you are like a detective, working with one piece of evidence (the ad) and must work your way back to the initial starting point, the marketing plan.
Below are closer specifications and suggestions on how to answer the ‘pass criteria’ points so that they relate to your ad and the company/organization.
Section 1- Give specific explanations as to what the different marketing process elements (the 5 core marketing elements from first presentation) might have been included in the ad for this product/service. (1.1)
Section 2- Briefly evaluate the advantages and disadvantage (for your chosen organization) of doing marketing. How has marketing helped this firm in the past? How could its marketing activity backfire or cause harm to the firm? (1.2)
Section 3–if this same product/service was sold in a different location (chose a country or region), the market would clearly be different. How would the segmentation that was used to define the target group for this ad have to change? How would you change the ad to reflect the needs of the new segments (geographic, demographic, psycographic) you were marketing to? (2.2)
Section 4– Concerning buyer behavior habits, people buy different services/goods in different ways, at different times, with a different level of involvement, etc. Demonstrate how the ad is designed to take advantage of the specific buying behavior customers are believed to exhibit. (2.4)
Section 5- State what you believe the current position of this product/service is and then propose a new position in the market focused on a different target group. Remember that position is the place your product holds in the minds of your customers and the general public, so it is not what YOU want your product to mean to people, it is what they think of it. (2.5)
All this is to be written up in report format
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