We have a shopify store (odourcube.com) which we built from a standard template but we are now looking to have the following improvements made to the site: * Graphic design changes of the site to improve the overall appearance of the site * Changes to the messaging & flow of the site to improve conversions from visitors * Any other changes which are recommended to improve sales on the website In you offer please provide the following: * A brief description of the changes you would be suggesting to make * Examples of similar shopify stores that you have undertaken and a description of the work you have undertaken