AS DISSCUSSED

Phase I functionality includes: 1) About us a. Basic text page which includes links to other areas of the site 2) Tell a friend a. User can enter name and email address b. User can enter up to 5 “friend” email addresses (system will validate the emails are in proper email format when submitted) c. User can enter their own message d. System will insert a footer message. Footer message is editable in admin tools e. Email addresses will be captured in database 3) Contact us a. Simple text page with address information 4) FAQ a. Add FAQ categories b. Add frequently asked questions and answers c. Display by category d. Keyword search e. Show all answers f. Hide all answers 5) Shop our store a. Site will link to existing Café Press store. No additional work is required. 6) Newsletter a. Users of site can register for newsletter without being an advertiser i. Sign up page b. Ability for staff to send plain text email updates to all members of the site c. Ability to group and send by categories i. Doctors ii. Advertisers iii. Reader iv. All 7) Medical news a. Add/edit/delete/archive news (managed by administrator) 8) Find a job a. Job seeker i. View available postings ii. Apply for position and post resume to job listing b. Job poster i. Doctors with enhanced listings can submit job description 1. Add/edit/delete/archive job postings 2. View applications for postings 3. Download submitted resumes 9) Doctor registration a. Basic listings i. Simply listed in the database 1. List basic contact information b. Enhanced listings. Doctors with enhanced listings can: i. Add/edit doctor profile (managed primarily by the doctor) ii. Post articles to the news section of the site 1. Title 2. Date released 3. Author 4. Article content will be text only 5. Article archive a. Display articles submitted during the last 30 days b. Move articles more than 30 days old to the archive c. Archive will be accessible from the articles section iii. Post coupons to the site 1. Coupons are printable 2. Organized by general healthcare categories 3. Organized by State, City, Zip 4. For first listing, deduct “X” percent. Percent will be determined in admin tools 5. Payment 6. Advertiser must prepay for coupons 7. Prepay options a. 3, 6, 9, 12 months c. Fee for enhanced listing i. Fee will be a variable that is indicated in the admin tools. ii. Payment can be made via credit card 10) Advertiser registration a. Add/edit advertiser profile (no charge to advertiser to set up profile) b. Submit ads for approval c. Exposures are measured by displays i. Each exposure will deduct from the advertiser’s balance ii. Amount to deduct for each exposure will be the same for everyone, but will be a variable that can be set in the admin tools iii. After the balance reaches zero, the advertisement will no longer be shown iv. When the balance reaches a predetermined early warning figure and again at zero, an email will be automatically sent to the advertiser d. Clicks will be tracked and reported on e. Payment i. Advertiser must prepay for advertisements to appear 1. Prepay options a. 3, 6, 9, 12 months 11) Copyright/Terms of use a. Basic text information 12) Technology platform a. Linux b. Apache c. MySQL d. PHP 5