Academic Writing

Using Coca Cola as the company, describe how they actively advertise and engage on social media sites such as Facebook or Twitter. Which social media marketing tools do they use? What advertisement methods do they use? How do they conduct their campaigns? What are the possible risks of using social media in this way? How could they improve the way they use social media for advertising/marketing? Brief Outline and Aims of the Course In today’s global economy, e-commerce has increasingly become a necessary component of business strategy and a strong catalyst for organisational change and development. Companies of all sizes have Web sites that are aimed directly at customers, and although most purchases still take place via traditional channels, e-commerce continues to be the fastest growing form of retail trade, transforming the way in which companies do business. E-commerce is currently undergoing a period of consolidation in which enthusiasm for new technologies and ideas is accompanied by careful attention to strategy, implementation, and profitability. E-commerce can be approached from two major aspects: technological and managerial. The course content for MN3555K will concentrate on the second approach, considering e-commerce applications and implementation in depth, while still providing a basic introduction to the enabling technologies. However, no previous technical computing knowledge is required to take this course. work will be assessed according to the following criteria which are not evenly weighted: 1. Intellectual Qualities Expressed 2. Structural Organisation 3. Level of Reading 4. Quality of Referencing 5. Writing Style Harvard-style in-text referencing