Anatomy of Inc Magazine's headline copy

Pl-1 A2 : Anatomy of Inc's Magazine headline copy. This project will create a clear and concise powerpoint which will analyse Inc's headlines and offer an in-depth guideline for Experiance to recreate similar headlines in their own copy. 1. Create a powerpoint : 1.1. Analyse at least 3 Inc. editions and gather all information : observations and examples to be used in the powerpoint. 1.2. Contents : 2 parts, each of them subdivided in different categories for a clear reading. Clear points with examples to justify each idea. 1.2.1. What is a headline: definition / why is it important / why Inc' as a reference 1.2.2. Inc's Headlines : 1.2.1. Common points : structure / length / words used /... 1.2.2. Headlines depending on the section (launch / lead / innovate / ...) 1.2.3. Headlines depending on the article's type (feature / tip sheet / ...) 1.3. Final powerpoint - Format: PPT - Length: 10 pages maximum - Structure : clear categories (numbered) / References at the end (Harvard style). - General look : Clean - black writing on white background. Deliverable : Anatomy of Inc's Magazines headline copy (Delivery Date : 150203)

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