I will Optimization AdWords Campaigns to save money, identify areas that may be draining your budget, improve your campaign and get more sales.
Methodology for ensuring ROI:
• Understand the marketing goals, ROI requirements & audit the current campaigns using tools
• Extensive keyword research to target the right search terms
• Competitor analysis to outperform the market
• Campaigns and ad copy adapted to reduce spend
• Negative keyword research to only attract right customers
• A daily budget set so every penny is accounted for
• Landing page & Conversion rate optimization advice (incl. landing page content, page layout sketches/wireframes and A/B Testing handholding)
The milestones for the assignment are:
1. AdWords Account Audit - already completed - report submitted.
2. Landing Pages Design sketches - completion by end of week 1 - US$300
3. AdWords Account Optimization - completion by end of week 4 - US$299
What is not included:
1. Landing pages development - I will be giving your team inputs on keywords/content and sketches / wireframes for landing pages that need to be developed in html at client end.
Display ad design - I will be giving your design team inputs on the content and imagery of the ads that need to be developed in image/animated/flash/video as per requirement.