CHARITY FUNDRAISING CAMPAIGN LOGO

TLC for kids is a trusted charity in Australia, working with healthcare professionals to deliver the country’s fastest, most tailored support to children and their families in hospital. We are the only charity in Australia providing this kind of emergency distraction service to children in hospital. What is Tracky Dack Day (TDD)? TLC for kids provides a cause to smile by way of urgent distractions to over 1400 hospitalised children a day, nationwide. On July 1st, 2011, they are launching ‘Tracky Dack Day’ to fundraise on a mass marketing level. A day where all Aussies will be invited to wear trackies and donate via SMS or online. The ‘tracky’ was chosen because each morning kids in hospital are encouraged to change into them out of their pyjamas. Wearing a tracksuit allows them to feel well and normal, empowering them with a positive outlook and inner strength. What are we developing? A visual identity (logo) for Tracky Dack Day Please see attached logo brief for further information. NOTE: There is an opportunity to do the work pro bono (free), in which case the winning designer would be credited publicly on the Tracky Dack Day website, with a hyperlink to their website.