Develop a Corporate Identity

Baseerah International School is and Islamic School operating in Malaysia from KG to Grade 12 with the purpose of providing both Islamic and International Cambridge Curriculum. The school is undergoing a transformation and requires to have a brand new look and feel. Objectives of the work: We would like to build trust, inspire students and staff to raise attainment, create an increased sense of belonging and be a constant reminder of the level of excellence that is expected by all. It will also give shape to our vision of and values. We are looking for this stage of the project for only branding key areas such as the following: - A design that is fresh, colorful, energetic, creative and reflects Islamic identity. the design needs to be used in the different touch points internally for staff, and externally with parents and students. - The design should be adaptable to be used in all aspects of the school whether for marketing material, publications, uniforms, school corridors, etc. - The design needs to be the same but can be changed using the color palette agreed for the different purposes. Outputs of the projects - Suggested changes to the current logo - Communication color palette that can adapt to different communication requirements - Standardization of fonts used in all communications - Design of an initial: @ Flayer @ letter head @ invoice/quotation @ Envelope (small & large) @ CD/ CD Cover @ Folder @ Poster @ Business Cards @ Name Tags We look forward for your proposals