I can implement the custom url rewriting using WordPress Rewrite API or webserver rewriting (tradeoff between performance or portability), and some custom coding.
It will not be possible to have the equal symbol in the url, it is reserved and would create problem in some browser, but we can decide a similar effective scheme.
I do have experience with WordPress, ecommerce and classified sites, I do not have experience with classipress and appthems: I know you have explicitly asked for it but its not actually needed to work efficiently for this kind of feature and I can easily navigate on any codebase thanks to an advanced IDE and debugging tools.
We are on a similar timezone and if we work together we can chat a bit on skype to define the project details.
Best regards.