Adult employment

I want to market a web business (adult related) www.adultemployment.co.uk. I want to make it the biggest adult online employment site in the UK and Europe. One competitor we have is www.adultwork.com. We need to model ourselves around them. We need to use the social media market, i.e. facebook, twitter etc etc. Once established i have many more adult related sites (not porno) that we can bring into the mix and build an affiliate business.