Hello! This project is precisely the type of work in which I specialize. I have more than 20 years of experience as a copywriter, PR specialist, and print and broadcast journalist. I have an MBA in Marketing, own a writing firm that I founded in 1994, and host a weekly real estate TV show in the Indianapolis market.
Not yet convinced I'm the right person for the project?
The following is a web project I completed a few days ago for Baby Boomer Cosmetics:
Website Suggestions and Copy
Home
Welcome to Baby Boomers Cosmetics!
You have certainly arrived at the right place if you are:
A. 42 years or better
B. Fabulous!
C. Want to be fabulous
D. All of the above
The term “Baby Boomer” originated as a slang term to categorize those of us born between 1946 and 1964 in post-war America. Some of us enjoyed Woodstock, others invested in their stock portfolios. Women had the choice of being a homemaker, or bringing home a paycheck. But we had one thing in common: Finding our voice.
And here’s what we’ve said.
We want to celebrate, not berate, our perfectly imperfect bodies.
We want to maximize our best features, and enjoy the rest.
We want to spend less time looking more glamorous.
Baby Boomer Cosmetics does exactly what we’ve asked for, and I’m listening to you! Enjoy perusing the site, and be sure to take advantage of the Get Personal area, and we’ll make the most of what you’ve got!
Lori
Professional (and Personal) Makeup Artiste
About Face
Times, and skin, change.
And yes, we have to face the facts. So let’s do that…
-40% of women over 40 would rather have Botox than spend a week in Paris*
-80% of women over 30 wanted to look younger, but only 36.5% of those would consider a facelift*
-Surgical procedures for pure cosmetic reasons have increased by more than 119% since 1997**
-Non-surgical cosmetic procedures have increased by more than 726% since 1997**
*Study conducted by Great Neck based anti-aging medical center Mesoboutique.
**Study conducted by the American Society for Aesthetic Plastic Surgery (ASAPS)
The interesting thing about this information is that boomers over 50 are becoming less likely to have these procedures done, and are relying on playing up the assets they were born with. Now the challenge becomes finding the perfect products to do exactly that, without looking “made up”.
Baby Boomer Cosmetics was developed to learn about your face, your lifestyle, and your overall style to determine precisely what works for you.
Biography
First of all, I am a boomer.
I’m proud of it, and have been blessed to spend the last XX years enhancing the beauty of women of all ages and ethnicities. XX of those years have been spent in the exploding world of entertainment, and creating “magic” on and off camera.
Television, film, video, print, and stage are all part of my repertoire. I’ve created the illusion of turning a young woman into an elderly matron, a girl from Queens into the Queen of England, and even Mr. Evans into Mrs. Evans. Each project has provided me with incredible experience, and doing what you love is definitely the secret to happiness. It’s also taught me the subtle difference between being an expert, and becoming an artiste.
By intermingling my vast knowledge with my unique artistic ability, I began a search for the perfect products for the boomer woman. When the search came up short, I hit the lab, and created my own line.
And, Baby Boomer Cosmetics was born.
Now, I have the privilege of working one-on-one with ladies just like you, and enhancing, well…you! I don’t make you into someone else, or cover up who you are. Quite the opposite. We talk, you send me a photo and/or some basic information, and we create the perfect you for you.
I love what I do!
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Thanks for your time, and I hope we have the opportunity to work together!
Kelli