Business metrics and Conversion

URGENT TASK, Need to start right away. You need to answer different questions based on an output data with several tabs. You need to give idea about the calculations if needed. The metrics generated should answer those questions. here are the questions: PORTFOLIO PERFORMANCE & CONVERSIONS METRICS What is the conversion rate from check-up to annual? What's the average check-up price US vs Brazil (common vs outliers vs future)? What's the average annual price US vs Brazil (common, outliers vs future)? How long to convert a check-up in to an annual contract? How long to convert a meeting to a check-up/ad-hoc? What's the conversion rate meetings vs check-up vs annual? How many active clients we have today? How many clients we've been acquiring per month/quarter/year? How many clients are running a check-up now? What are the expected conversions to come? How much money/ACV? How many check-ups are stuck/need attention? FINANCIALS What is our current forecasted ARR? What is our GAAP ARR? Bookings 2018 vs Bookings 2019 (BRA vs US) Current Expenses 2018 vs 2019 Forecasted expenses Gross runway Runway w/confirmed revenues Runway w/confirmed revenues + forecast TEAM How many people we have (BRA vs US)? SALES How many deals we currently have on the pipeline? Sales performance per AE? 2018 vs 2019 (meetings vs closings)