This is something I have been doing for myself & agency work over the last few years.
My previous one year experience as a Social Media Manager was for Renault Bahrain. I was responsible for creating their monthly content strategy, as well as advising them on how to grow their social channels further. I also conducted PR tasks such as writing press releases that have been published for the agency itself as well as its clients (Social Media Influencers).
During my time in the UK, I have also been a creative marketing & brand activation intern at several employers. I have gained further understanding & experience in marketing based on trends & ad-words from all of this as well. A creative idea can only go so far without using important marketing tactics to boost it further that are gained from analytics, current trends, consumer reports etc.
Furthermore, I have 5 years of personal experience in Digital Marketing/PR that is from my career as an International music producer since 2012. My artist page on Facebook is at 14,000 organic likes. All my online channels are interconnected & run as a well-oiled machine through DM marketing, appropriate hashtag use, engaging captions, a consistent well established tone & most importantly - strong content.
My adaptability to a brand’s desired tone will not be an issue. Ranging from humour to sincerity, I understand an online marketing strategy is rooted amongst many factors, most important being what the brand’s image is to the public.