Here the input for the project,
Current website: [login to view URL]
Website (without webshop)
Purpose of the site:
opening times, information, better findability in the
Search engine keywords on front page
logo: see attachment.
top navigation (other idea may also be): Opening hours, loyalty card, contact details,
Product range, leaflet, garden advice, houseplants, flowers,
Christmas trees, Christmas decorations.
Websites that they like. This client has described quite well what they do and do not like:
[login to view URL] [login to view URL]
-> great overview / layout of the assortment
-> playful character with the line ~~~~~~~~
-> a lot of white (color) in the website makes it quiet
[login to view URL] -> for us, these are too bright colors.
-> but good to navigation & layout
[login to view URL] -> great effect with working a mood board. (at the bottom of the page)
[login to view URL] -> first page is nice to layout
-> also great effect to header when narrowing page (or eg smartphone)
[login to view URL] -> nice that you already see (part of) the subgroups and click
-> makes navigation faster for the customer
For colors, like a lot of white, the green of our logo, with
possibly a combination of lighter green. Light gray may also be used.
Please do not use too bright colors.
The emphasis of the site should above all be 'calm'. The emphasis on a 'large assortment' & 'knowledge of the profession' is also important.
Blocks front page:
Welcome title: Welcome
at garden center Ardoplant
Welcome note: The garden center par excellence for quality plants in a beautiful setting.
blocks by categories: Atmosphere & Gift, flowers,
customer card (see attached image)
brochure (an example of this can be seen on [login to view URL])
news items (an example of this can be seen on [login to view URL])
USPs: large assortment, professional advice, own nursery,
Social Media: [login to view URL]
Delivery Date: within 4 Days
For questions, let us know.