* I am in good for campaign set up, campaign management, data analysis, deriving actionable data insights, and optimizing the campaign to continuously improve performance.
* I can develop and strategize digital marketing solutions to meet customer goals and needs.
* I have strong understanding of SEM concepts, strategies, policies, and best practices, with the demonstrated ability to put these theories into practice.
* I am highly skilled and experienced at SEM campaign optimization. Optimization skills include the ability to analyse campaigns and implement strategies and techniques to achieve defined goals such as improve click through rate (CTR), increase conversion rate, etc.
* I can analyse web traffic trends and reporting web analytics.
* I have in-depth experience with Google Analytics, Similar Web, Omniture Site catalyst, Adobe analytics, Google Tag Manager, and other online tools to measure and improve marketing campaigns.
* I can identify trends and insights, and optimize spend and performance based on the insights
* I can create and execute multivariate or a/b/c tests that drive fundamental improvements to the marketing campaigns.
* I can Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)