Market Research for childrens game/story app

My Company Details: ImaginMe is an Interactive kids app (stories & games) targeting ages 4-9. Available on iOS and Android Target countries – Worldwide Languages – English (subtitles in Spanish, French, Chinese) Key product offer : Personalized stories and games ImaginMe allows kids to create a personalized avatar which becomes the main character of every story and game. Value proposition: ImaginMe delivers empowering messages through entertaining content for kids. Message themes: Anti-bullying, friendship, self-confidence, creativity, respect and courage. What we need in terms of research: (WE NEED FACTS, FIGURES & CREDIBLE REFERENCES) - What trends globally, or (even better) in your identified key markets make your product something that will succeed? - How many potential customers are there out there in the world as a whole? - Which markets will you target first? Worldwide. - What is the % of mobile device penetration in your markets? - How many are owned by or accessible to kids in the relevant age range? - Who are your early adopters (i.e. very first users, not users generally) – consider age, ethnicity, socio-economic status and other relevant factors, as this will feed into your marketing strategy. For example: it may be tech-savvy Millenial mums aged 20-30 or perhaps middle class professional mums looking for a guilt-free distraction for their kids that aligns with their personal values. Ideally you would have done market research to support your proposition. - Who are the key competitors in this market ? Personalized stories & content, interactive stories & games. - How have they performed in terms of users, penetration and business success. (revenue)