Build multi-message platform to drive update of our digital insurance tool

Technology provider to build multi-messaging platform to drive uptake of digital insurance tool (a) Product Development: Build upon an insurance platform to harness the power of rainfall data and couple it with the vast farmer database to produce customized messages for the smallholder farmer’s unique situation. Utilize expertise to codify and expand the use of WhatsApp as a direct-messaging platform for smallholder farmers, and the agribusinesses that directly serve them. Develop and testing of a scheduler for SMS, IVR and WhatsApp messages building on an existing database system. (b) A/B testing of content and channels: Develop content based on 2017/2018 in-season learnings A/B test messages with farmers from the database to see which are -more effective at influencing smallholder behaviour. A/B test delivery channels, using WhatsApp for business, direct SMS campaigns, and push-pull SMS services Deliver highest resonating messages through the highest impact channel to all farmers (both seed and fertilizer customers) during the 2018/2019 maize season (c) Development of WhatsApp business product Close work with ecosystem partners to become an early adopter of the WhatsApp Business platform. Will require integration into current system, as well as a staff person to manage the relationship with WhatsApp