In ShineTheWeb, planning for the new product launch
starts with preliminary design and development.
Positioning, sales channels and distribution,
advertising,logo design and public relations all are addressed
and given as much time and energy as the development and design are.
Positioning is not about features and specifications,
it's the core message that differentiates our product
from everything else in the marketplace.
A unique product that identity and strengthens
the market's perception of our company and will
reinforces our company's overall positioning.