Hi, my name is Zane from Queensland SEO.
Let's get started on your Facebook Ads campaign and I'll also take a look at your Facebook page and provide some suggestions such as helpful posts (free) that will help convert those Likes and Clicks to your users.
If required, I would setup multiple ad variations promoting your website and your 'message' to users based on demographics, geographics and interests. If I can squeeze in the time for you, I'd also like to try and test advertising specific products or pages and targeting a more refined market to see what works and what doesn't and if possible, why...
If you really want to get involved and start taking advantage of Facebook and advertising your website, I would also suggest we look into the option of remarketing which helps increase conversions by targeting users who already display and interest in your website or Like your page, posts or other Facebook Ads.
Please let me know if you have any questions and if possible, let me know more about your website.
Have a nice day,
Zane